Pernod Ricard UK has expanded its American whiskey portfolio with Rabbit Hole making the UK the first European market to launch the brand.
Pernod Ricard UK predict that lockdown trends will drive premium spirits and wine sales this Christmas
Pernod Ricard UK has highlighted the consumer trends accelerated by the last 18 months and urged retailers to “capitalise on the huge opportunity within premium spirits and wines this Christmas”.
Pernod Ricard UK launches wine brand for dog lovers
Pernod Ricard UK has launched Leaps & Bounds, a new range of Australian wines inspired by dogs.
UK: Pernod appoints new wine director
Pernod Ricard UK has promoted Chris Ellis to the role of commercial director of wines, with effect from July 1, 2012.
Pernod Ricard UK has unveiled an initiative titled ‘Building Premium Wine Brands’, to bring growth back to the UK light wine sector.
Pernod Ricard UK announces senior appointments
Pernod Ricard UK has announced the following senior appointments within its executive committee and senior management group with immediate effect.
Beefeater ‘Forever London’ pack to hit UK shelves
Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.
Pernod pairs Jacob's Creek with Andre Agassi
Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
